The Debate: SEO Hosting and Dedicated IP Addresses

The debate is on, is there such a thing as SEO Hosting? If so, what does it consist of? There are good points on both sides of the coin. Some people say that having a dedicated IP address does not matter for rankings. Then again, there are people that say website rankings do not matter at all. On the other hand, there are people in the SEO world who still stand by their dedicated server for hosting all their optimized websites. Regardless of rankings, SEO hosting and dedicated IP address can and will affect the performance of the site. At the end of the day, each search engine optimizer and website owner must make their own choice but here are a couple facts.

Class C IP Addresses are supposedly favored by search engine bots. Class C IP addresses is the basis of SEO hosting and thus is recommended in all cases. This specific type of IP address allows for the search engine bot to discover a large number of diverse inbound links entering your site increasing your ranking. Having a dedicated IP address will give your site and keywords a little bump up to the top opposed to your competitors.

Benefits to Having a Class C IP Address

The main benefit to having a class C IP address is its security. By having a dedicated IP address, other websites will not cause your site to go down. Since shared IPs is likely to have illegal sites or spammers, they may cause you a lot of downtime. With shared hosting a search engine and the government will take down the whole server not just the corrupt, leaving you in the dark, literally. Of course just having SEO hosting will not increase your ranking but it will help an already successful strategy. The money you will spend now on having a secured IP address will save you money down the road; imagine stopping downtime and crashes before they happen. Save you, your company, your website, and customers from downtime and think of switching to a dedicated IP address.